This report includes a summary of email marketing metrics collected from over 700 large and mid-sized associations that used the Informz email marketing platform in 2011. These associations, located in the United States, Australia, New Zealand, Canada and United Kingdom, sent over 600 million emails in 2011.
This exclusive report from Informz will:
Reveal results that every email marketer wants to know like results by the day of the week and time of day for sending email.
Show you what metrics you should be analyzing when reviewing email campaigns.
Help you set appropriate goals based on similar organizations.
Help you see how your email marketing program is performing in comparison to other organizations.